Uberization
Uberization fuels all kinds of fears, fantasies, and hopes. Young entrepreneurs see it as a hope for finding their place. Major corporations are wondering how to transform the way they reach their audience, attract talent, and retain it, at a time when digital technology is causing them to lose their appeal. Politicians are completely lost and overwhelmed by the phenomenon. And the general public is wondering what is really going on.
This book sets out to examine what uberization is, its impact on society, its opportunities, and its limits. To do this, it gives a voice to the key players of this new economy: the rideshare driver, the hotelier, the start-up CEO, the corporate president, the HR director, the politician, the sociologist... Each shares the impact on their life, their business, their sector, their income, and their place in society. The authors then offer their analysis and perspective.